AdSense earnings are greatly affected by ad unit location. Most of the time, ads with greater visibility are the ones that will obtain the best click through rates. When I launched Some Extra Pennies about a month ago, I was using AdSense as a source of revenue. I have used the very same theme since then, but was noticing really low click through rates especially from traffic from social media and book marking sites. Even following Google’s recommended AdSense placement, I was suffering from really bad conversion problems in this blog. Then, I decided to experiment a little with ad units and placement, conversions improved around 30% with some minor changes. I no longer use AdSense in this blog, since I am planning to use it in future projects that will surely benefit more from it. My decision to switch from AdSense to Adbrite for this blog was more influenced by Adbrite’s ability to sell ad space. Ad space selling does really well in informative and news blogs.

The examples that follow can be applied to most Adsense type networks including Adbrite. Here are some illustrations that were published In Google’s own AdSense blog, they represent their recommendations based on general facts and performance studies. Remember these are just some general guidelines. Experiment yourself until you find your killer combination.

In blogs:

As illustrated, blogs tend to benefit most from units in between posts and between posts and before the comments sections. Side bar wide scrapers have been reported to do really well on blogs to as always experiment yourself with different locations to see which do better for you.

In forums:

Top left side bar spot is marked as the best ad location followed by before and after posts.

In traditional web sites:

AdSense in traditional web sites tend to benefit from top left placement but ads just on top of content have the hottest spots.

Remember that these are general guidelines, your results could and probably will vary. To many ads and your visitors will bounce of screaming for mercy, another reason why I modified the current theme I use. Careful balancing is the key I would say.

What do you people think? Share your placement ideas.

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Google announced a few days ago the long awaited RSS integration of AdSense to Feedburner. AdSense integration to Feedburner has been for quite some time in Beta tests, allowing only select publishers to be eligible for the program. After this new service launches not only will CPM ads appear in Feedburner feeds but the classic text ads we love or hate will be there as well. In theory, by allowing Google ads to be displayed on feeds publishers can now face less struggle to try to attract their RSS readers to visit their web site by generating income from their feed. This endless struggle has been the primary debate issue with the full RSS feed supporters versus partial feed supporters in the Blogosphere. There are plenty of opinions online from web masters claiming that AdSense in RSS will not convert well, while other users glorify Google’s new money making toy. But the truth for now is that only the few select minority of publishers who where allowed to participate in the beta testing know if AdSense for RSS is a powerful monetization option for feeds or not, since other options like selling links on feeds have received negative responses and often are seen by publishers as inefficient monetization options.

Even though there is a lot of speculation around AdSense in feeds, It will surely hit the internet with a bang on launch date. So to all people trying to monetize their feeds, there is a new option that will hit the internet soon. Well, at least we hope.

What do you think of AdSense integration to Feedburner feeds?

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Keywords are words that relate directly with your sites content. These words are fundamental in the whole SEO process. When keywords are used correctly they allow for better search engine placement therefore, increasing your traffic dramatically. The most important fact about them is their ability to deliver highly targeted traffic to your web site. There are many ways that keywords can be used to your benefit. I have included a list on some basic ways that you can implement these all important words to achieve higher ranking.

8 basic tips to rank better for your keywords

1. Some keywords should appear in Meta description tags should also contain some of your most important keywords
2. Create a meta keywords tag and remember not to repeat the same keyword more than five times
3. When connecting pages on your site by inlinks use keywords in the anchor text that relate to the page you are linking to. For example, instead of describing the page you are linking to and creating a link that says enter here, try using a keyword that best captures the essence of the page you are linking in the anchor text.
4. Some forums allow signatures and have no follow disabled in threads. Drop a few keywords in these signatures to build powerful backlinks. Note: Do not spam forums, become a part of the active community.
5. You can find dofollow blogs with plug ins that allow a keyword or two in comments. Try adding some keywords or your blog title in the name area if the blogger permits such practice. Note: Comments should be useful, remember most bloggers delete useless comments. Read first, then comment something that adds value to the discussion.
6. Use them as tags when using bookmarking sites or social media sites.
7. When submitting to directories, include your most crucial keywords in your sites description in the submission application. Note: The description must look like one, do not try to list a bunch of keywords in the description box or the directory’s administration will ignore your submission.

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Google’s AdSense is by far the most known affiliate network in the internet. It has generated income reliably for thousands of web masters from around the globe. One of the most amazing facts about AdSense is its ability to display ads related to content like no other program on the web. To get to know how you can optimize your AdSense earnings it is very important to know some simple concepts

• AdWords is Google’s advertiser network. Ads displayed in AdSense are powered by AdWords. The more advertisers bid for keywords in AdWords the higher the earnings per click.

• The more competitive markets tend to have higher keyword bids.

• If a service or product and advertiser offers has a high cost usually it will have a higher cost per click. For example travel tickets, cars and loans.

• Ads displayed by AdSense as stated above are related to content thus some niches will yield higher earnings than others.

Before getting started with AdSense i is important to know a few general pointers in what not to do. Google is very strict with its rules and is merciless when it comes o banning accounts. In addition to the following rules anything that can get you banned from the Google search engine can get you banned from AdSense as well.

Do not:

• Click on your own ads :as tempting as this may sound google will find out and your account will be banned. Google is very avid at caching this type of click fraud and this includes family clicking on your ads from your computer or any computer in your home. Don’t try telling friends to click on your ads either, Google have methods to track clicks based on traffic sources. Too many clicks from a same ip will be interpreted as click fraud.

• Cloak your ads: this includes making ads not visible to users or make them appear like they are part of the content and not ads, hiding them behind images etc.

• Tell people to click on ads in anyway inside your web page.

• Alter the AdSense javascript code.

• Use click bots to click you web site.

• Tell other people how much you earn on a per click basis.

• Make pages for the sole purpose to display ads.

• Use AdSense on sites that promote violence, drugs or any other illegal activity.

• Submit pages with AdSense to traffic exchange services or any method that generates artificial traffic.

As a general rule never try to cheat Google, and remember the best way to make money with AdSense in to write quality content in your web site.

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